2022 Referral Campaign

Connections Powered by People

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Life events – big and small – often drive the need for real estate assistance: a growing family, a new job, the ability to work from anywhere, retirement or the ability to invest in property.

Our 2022 LeadingRE “Connections Powered by People” campaign provides tools, messaging and incentives to help you and your agents capitalize on these opportunities and make the most of your global network.

Steps to Referral Success

Set your goal 25% above the LeadingRE 2022 Outbound Referral Goal found at the bottom of your monthly eStat Report and on the RELO® Xchange Dashboard. To set per-office goals based on agent count, see the handy Referral Goals by Office Report in the Advanced Reporting Library in Xchange.

Preview the promotional tools, and remind your agents what’s in it for them – the opportunity to extend their services, earn more income, and potentially win prizes and recognition. Create a per-office closing goal to inspire the competitive spirit amongst your sales managers as well!

Download the new marketing tools here and share with your agents. See the referral promotion ideas for added inspiration. Consider offering your own incentives to build excitement, recognize agents and keep referrals top of mind.

Enter all the important information for each outgoing referral in RELO Xchange, including the name of the referring associate or staff member. If you have questions about how to do this, read our broker-to-broker referral best practices or contact Tracy Vallejo at: tvallejo@LeadingRE.com.


Social Media Templates

Social posts you can use as-is, or cobrand with your logo using your preferred photo editing program.

Newly launched social media templates available below!

Email Templates

Sample templates your agents can use to stay in touch with their clients throughout the year.

Client Email Content


Rewards for agents who are making connections.

Agent Prizes

For every qualified outgoing referral placed through your relocation department, the referring agent will be entered into a drawing for a LeadingRE "I’m Local I’m Global" giftbox. On the last business day of the month during the contest period, 10 names will be drawn to select the winners.

To qualify for the monthly prize drawing, you must include the name of the referring associate or staff member for each outgoing referral you enter in RELO® Xchange. If you have questions about how to do this, please contact Tracy Vallejo at: tvallejo@LeadingRE.com.

Referral Team Prizes

We will award prizes in the first three quarters of the year to the member company that achieves the greatest numerical increase in out sent referrals and the company that achieves the highest percentage increase in out sent referrals in comparison to the previous quarter in 2021. We will select winners from each category size in Q1 and two winners across all category sizes in Q2 and Q3.

Winners receive their choice of a complimentary registration to the 2023 LeadingRE Annual Conference, Agent SUMMIT or Sales Manager SUMMIT (hotel and travel not included). One prize is limited to each company. Nontransferable and must be used at one of the 2023 events.

In January 2023, there will be a drawing for a complimentary registration to the 2023 Annual Conference or 2023 Global Symposium (hotel and travel not included). All members outside of the US are eligible if they exceed their outbound closings by at least 50% year-over-year through December.


Referral Stats


Referrals Sent


Referrals Closed

$9.5B USD

Referral Home Sales


Conversion Rate

Promotion Resources

Keep referrals top of mind.

Referral Best Practices

Best practices for placing, accepting, and managing broker-to-broker referrals.

Broker to Broker Referral Best Practices Navigating Referral Agreements Law & Referral Order Addressing Agent Direct Referrals
Sales Meeting Toolkit

Video and PowerPoint resources to promote the value of LeadingRE connections.

Leveraging LeadingRE to Win Business Why Referrals Matter for a Luxury Agent Win Referrals with LPI Referral Value Proposition Outgoing Referral Sources
Member Examples

Creative referral promotions ideas provided by LeadingRE members.

View Examples