Connections Powered by People

2020 referral campaign

Promotion Flyer

Overview

Connections: Powered by People — it’s our new initiative to help you spark awareness with your agents, remind them that they can assist clients just about anywhere! Real estate needs aren’t always local; remind your agents they’re connected to the best brands in real estate — all around the globe.

We have prizes to recognize those agents who place referrals through your department. Additionally, to make everyone’s life easier, we’ve got customizable social media templates, letter templates agents can use to promote their global connections to their clients, and curated referral promotion ideas from brilliant fellow network members.

The tools are designed to work either as a stand-alone referral promotion contest, or in conjunction with your company’s own referral promotion campaign. It’s time to power-up your referral promotions (don’t worry; you’ve got connections)!

How do I get started?

Set a goal! Your LeadingRE 2020 Outbound Referral Goal is found at the bottom of your monthly eStats Report and on the right-hand side of your RELO® Xchange Dashboard. The Advanced Reporting Library in Xchange includes a handy Referral Goals by Office Report to help you set per office goals based on agent count.

Announce the Promotion

Take advantage of the referral promotion tools and Connections Powered by People launch video to kick off the promotion and get your agents excited about referrals. Make sure they know that every time they place a referral in 2020 they have a chance to win a $50 AMEX gift card and a grand prize trip to the 2021 Agent SUMMIT at the Wynn Las Vegas.

Keep it Fresh

Take advantage of the new marketing tools and referral contest ideas available on the website. Consider offering your own incentives to build excitement, recognize agents, and keep referrals top of mind.

Enter Referrals Correctly

Be sure to include the name of the referring associate or staff member for each outgoing referral you enter in RELO® Xchange. If you have questions about how to do this, please contact Tracy Vallejo at: tvallejo@LeadingRE.com.

Tools

Social Media Templates

Social posts you can use as is or cobranded with your logo.

USA

Agent Recognition
Download
General Posts
Download

Global

Agent Recognition
Download
General Posts
Download

Email Templates

Download and share the client email campaign so your agents can stay in touch with their clients throughout the year.

Client Email Content
Download

Prizes

Rewards for agents who are making connections.

Agent Prizes

Monthly Drawing
For every qualified outgoing referral placed through your relocation department, the referring agent will be entered into a drawing for a $50 American Express eGift Card. There will be 10 names drawn on the last business day of the month during the contest period.

Monthly SUMMIT Grand Prize Drawing
The agents selected in the monthly drawing will also be eligible for a 2021 Agent SUMMIT Grand Prize drawing. Each prize includes an airfare credit up to $500 (USD), hotel room and an Agent SUMMIT Registration (prizes are non-transferable).

Referral team Prizes

Goal Achiever Drawing
We are awarding three complimentary registrations for winner’s choice of the 2021 Annual Conference (hotel and travel not included) in September. Members are eligible if they are meeting or exceeding their Outbound Broker to Broker Referral Goals through August. The Monthly Goal Achievers report is posted in the Referral Performance section of Relocation & Referrals in Access each month and recognizes members’ year to date progress toward their annual outbound broker to broker closing goal.

Oktober-Referral-Fest
One prize will be awarded to the LeadingRE member company that achieves the greatest numerical increase in out sent referrals compared to October 2019, and the second prize will go to the member company that shows the highest percentage gain in out sent referrals over last October. Winners receive their choice of a complimentary registration to the 2021 LeadingRE Annual Conference, LeadingRE Agent SUMMIT or the Sales Manager SUMMIT (hotel and travel not included).

LeadingRE

Referral Stats

30,000

Referrals Sent

17,000

Referrals Closed

$7B USD

Referral Home Sales

55%

Conversion Rate

Promotion Resources

Keep referrals top of mind..

Referral Best Practices

Best practices for sourcing, placing, accepting, and managing broker-to-broker referrals.

Outgoing Referral Sources Broker to Broker Referral Best Practices Addressing Agent Direct Referrals
Video Promotions Library

Video and marketing resources to promote the value of LeadingRE connections and market updates around the globe and change link below to say view resources.

View Library
Member Examples

Creative referral promotions ideas provided by your member colleagues.

View Examples

Winners

Our latest winners:

September Drawing Winners

Jill Redpath Noland, Allie Beth Allman & Associates, TX

Susan Gately, Bean Group, NH

Susan Rosenburg, Brown Harris Stevens Residential Sales, LLC/New York City, NY

Kitty Ross, Ebby Halliday Realtors, TX

Heather Bashore, First Team Real Estate, CA

Wayne Taylor, John R. Wood Properties, FL

Leslie Brown, Phyllis Browning Company, TX

Tory Armitage, Shorewest, REALTORS®, WI

Sherry Hulett, WEICHERT, REALTORS® - Hallmark Properties, FL

Laura Nelson, WK Real Estate, CO

September Grand Prize Winner

Nancy Kennedy, Phyllis Browning Company, TX

August Drawing Winners

Simon Black, Red Oak Realty, CA

Nick Caton, PMZ Real Estate, CA

Sofia Edmonds, Ayre/Rhinehart Realtors, MI

Yesenia Fernandez, Townsend Real Estate, NC

Claude Ginesta Ginesta Immobilien, Kusnacht, Switzerland

Gigi Giordano, Page Taft Real Estate, MA

Lolita Malave, Allen Tate Company, NC

Nannette Porter, Houlihan Lawrence, NY

Kyle Woods, TrilliumWest Real Estate Brokerage, Guelph, Canada

Linda Woods, Intracoastal Realty Corporation, NC

August Grand Prize Winner

Nannette Porter, Houlihan Lawrence, NY

July Drawing Winners

Brad Huey, Ebby Halliday Realtors, TX

Tim Surratt, Greenwood King Properties , TX

Carla Waldbaum, HOME Real Estate, NE

Kim Bedford, Kinlin Grover Real Estate, MA

Susan Onishi-Andrade, Locations, LLC, HI

Kathy Callahan, Michael Saunders & Company, FL

Kindle Hughes, Parks Realty, TN

Marcy Dickson, Realty Austin, TX

Jennifer Young, Richardson Properties, CA

Malgorzata Wojtowicz, The Keyes Company, FL

July Grand Prize Winners

Kindle Hughes, Parks Realty, TN

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Mark Johnson, Hajs Founder